The Margin: Tiger Woods wins the Masters, and Nike wastes no time in capitalizing on it

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Tiger Woods, battling back from an injury- and scandal-ridden decade that almost derailed his career for good, just accomplished what many believed to be an impossibility: his fifth Masters victory.

In one of the greatest comeback stories in the history of sports, Woods earned the famed green jacket on Sunday by shooting a 13-under par 275 to finish one stroke ahead of Dustin Johnson, Xander Schauffele and Brooks Koepka.

His sponsor Nike












NKE, +1.46%










which stood by him during the darkest times, was ready, releasing an ad that quickly made its way across social media:

Thanks to the iconic swoosh symbol prominently featured on Woods’s hat, shirt, pants and shoes, the Masters win is worth about $22,540,000 to Nike, according to Apex Marketing data cited in a CNBC story.

Meanwhile, the internet exploded with a host of familiar names, including current and former presidents, cheering Woods for gutting out his 15th major win:





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