Keebler Elves Will Quickly Report back to Italy – The Wall Avenue Journal

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In a sign of the times, baker Ernie Keebler is getting a new overseas boss.

The legendary figure has for nearly a half-century run a Kellogg’s factory said to churn out some of America’s most-known cookies. The plant, called Hollow Tree, is part of a sale to an Italian confectionery giant.

Mr. Keebler isn’t worried about layoffs or a factory…



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